[TOP] — 8 Features Of Email Marketing VietNam | VinaHost.VN

9 min readAug 30, 2018

Looking a powerful digital marketing tool? Email marketing Vietnam may be the best solution for you to gain potential and loyal customer.

I. What is Email marketing?

Email marketing is a service that allows you to send a large number of emails at a time in order to advertise products, services, communicate with existing customers and look for new potential customers. Email marketing helps you save a lot of time, decrease marketing costs and get more valuable orders.

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II. Benefits of Email marketing

Email marketing presents more opportunities for your business and drives a better return on investment. With email marketing, you can create deeper relationships with a wider audience at a fraction of the cost of traditional media. Compared to the lots of marketing tools available nowadays, to reach your target audience, email is the most effective way for capturing attention, engaging and connecting with prospects and customers to drive sales and revenue. No other tool is as useful at building strong customer relationships like email marketing.

The following email marketing advantages demonstrate why email marketing is effective and continues to be so widely used by marketers today:

Email is one of the best marketing tools preferred by consumers to communicate with companies.
Compared to other marketing tools, email has been shown to generate a better ROI.
You are allowed to easily personalize your email messages.
You can also segment groups of your prospects and customers easily and send them specific marketing messages targeting their personal needs and interests.
With automated emails, you can increase your one-to-one marketing communications as well as reduce the number of employee-hours needed at the same time.
It is easy to test, optimize and improve your email-marketing results continually.
Your subscribers can easily to share your marketing messages with others.
It is easy to track engagement, as well as conversions and sales, in your email campaigns.
Email marketing is environmentally friendly.

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III. Who should use email marketing?

Email marketing is necessary for individuals, organizations and enterprises that need to:

Conduct online marketing to advertise the brand, product, service and promote sale activities.
Directly access the large number of potential customers easily and quickly.
Create effective ways to communicate to customers and partners.
Get accurate statistics, optimize efficiency and save marketing cost.

IV. The main features of email marketing

Vietnam email marketing at VinaHost is an all-in-one solution that allows you to take advantages of all the email marketing functions such as creating, sending emails and analyzing statistics by the following key features:

1. Support a wide range of built-in email templates and multiple email formats

VinaHost email marketing allows you to quickly create email templates with many formats that can easily change to meet the demands of private businesses and customers.

Optional email templates: VinaHost provides customers with a lot of email templates that allow you to easily choose and change as your need. You can choose a built-in HTML template, VinaHost email templates or your private templates.
Easy to format email template: This feature also allows you to format email with RSS function so that the emails can display flexibly in many software supporting RSS. Besides that, you can format/insert text / pictures / anchor links in emails and upload the built-in email marketing campaigns from your computer or import them from your webpage easily by WYSIWWYG editor. Advanced users can access and customize the HTML email campaigns with this editor.
Support various email formats: VinaHost email marketing supports various email formats such as image email, text email and HTML email. The HTML templates are guaranteed not to be changed their format when you send them to different email system like Yahoo, Hotmail, Gmail, Outlook or business email… You can check the preview of email templates before sending it by web browser.

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2. Create online surveys

The online survey in purpose of judging the market and creating effective email marketing campaigns can now be easily conducted by VinaHost email marketing services.
You can quickly create online surveys of thousands of customers by simple drag and drop actions. Besides, you can completely customize and link the survey form to autoresponder email. The customer’s answers will be collected, analyzed and imported in Excel files so that you can do advanced actions. This feature also allows you to research in potential markets, buying behavior and consumption habits… of the customers to conduct appropriate email marketing campaigns in future.

3. Easily create and manage email lists

With thousands of customer email addresses, managing contacts in a logical way is extremely necessary. Email marketing in Vietnam will help you quickly collect more contacts and logically classify types of the customer.

Add registration form on the website: Creating registration form on the website is one of the most popular and effective way to collect customer information. If the users are interested in the products/ services of your website, they are likely to enter their contacts in the registration form to get more information about the next promotions. VinaHost email marketing service will help you create a form and insert it into any websites in order to collect customers’ contacts unlimitedly and quickly.
Create email lists manually: In addition to the online registration forms, you can collect customer information directly. VinaHost email marketing service allows you to create and print out the registration forms that will be placed on the reception desk of the company’s stores. Your salesman can suggest customers filling out this form to receive information about promotions. Moreover, you can also create multiple contact lists based on the origin of the customer, for example “Customers subscribed Newsletter” or “Customers bought Product”.
Upload existing email list: If you have got existing email lists, you would have uploaded it into the system by form of CSV file or simple text file containing customer information such as name, age, gender, address… The information can be easily edited then you can create and add the custom fields / segments to email marketing campaigns in purpose of personalizing customer. This feature is said to be quite similar to the “Mail Merge” in the Microsoft Word.

4. Email personalization

Email personalization will allow you to send email to users with their own name. This will make the users feel like this is their own mail so that they can easily open your email.

Have you known that email personalization can increase email open rates by 650%? Email personalization not only increase email open rates significantly but also bring you a high response rates. Email open rates and response rates are also much the same as your sales and revenues.

An email with the subject “Hello Mr. John…” is surely better than “Hello customer…”, right? VinaHost email marketing service allows you to create many custom fields to store customer information with the private filters (name, age, gender, income, buying behavior …). Therefore, you just need to create an email and send it simultaneously to the custom fields you want. Additionally, you can also restrict the email recipients by certain criteria.

5. Provide accurately statistics and reports

Thanks to the corporeality statistical tools, email marketing service allows you to do accurately and detailed statistic after each of email campaigns. This function is what you cannot get by using other online marketing tools.

VinaHost email marketing system will provide you with detailed results of each email campaign and export statistics and reports in form of text and chart by private filter. Here are the main factors in email campaigns:

Sent emails: the total of sent emails (not including duplicate emails and bad emails).
Opened email: the customer has opened your email in total of customers subscribing your email.
Unsubscribed email: the total of customers has unsubscribed your email.
Bounce email: the total of the email cannot be sent to the recipient for any reasons.
Opened link: the total of customers has clicked to the links in the email.

Based on these results, you can judge the effectiveness of current email marketing campaigns and optimize the next campaign by adjusting the sending time or email content. You can export this statistic as excel file to easily make more advanced options. Additionally, you can also track the number of traffic, conversion rate by Google Analytics.

6. High sending speed

Successful sending rate is the most important factor of email marketing Vietnam. VinaHost email marketing system ensures that your email marketing campaigns will get the highest efficiency with high sending speed and 99.9% of valid email will be sent to the recipient successfully.

High speed and suitable time of sending are the most important things that effects directly to effectiveness of email marketing campaigns. As a hosting provider with many years of experience, VinaHost is equipped with powerful multi-threaded SMTP servers that ensure email system always get 99.9% uptime. For valid emails, successful sending rate is committed up to 99.9%. VinaHost email marketing system also allows you to send multiple campaigns at the same time and the monthly number of emails will be customized as your need.

7. Set up autoresponder

Autoresponder is an important advanced feature allowing you to set up a series of emails that will be sent automatically with custom time / field in certain cases.

Autoresponder: Autoresponder allows you to send emails to customers automatically in certain cases. This feature is often used when customers have registered/ unsubscribed your email successfully or when they respond to your email marketing campaigns… Multipart autoresponders can be sent as HTML and Text and they will be display at the suitable format in customer’s email browser. You can set schedule of autoresponder for each different event. For example, when customers sign up for promotions, they will receive confirmation registration autoresponder after 1 hour.
Custom autoresponder: VinaHost email marketing allows you to create multiple succession autoresponders for each of the contact list. You are also allowed to create multiple lists to send automatic email to customers. Sending time and customer fields are set up by the custom filter. For example, you can send autoresponder to customers with filters below:
- Gender: Mal
- Age: 20–30
- Location: Ho Chi Minh city
- Action: subscribe newsletter 2 weeks ago

8. Spam checking

Spam checking will prevent your email from detecting by spam filters and ensure that your email will be delivered to as many of your subscriber’s inboxes (and not junk mail folder) as possible.
The principle of sending email marketing indicates that an email containing too many spam keywords will be sent into the Spam mail boxes. Your email will be analyzed for known spam keywords and the spam report will show you exactly what needs to be changed to avoid being identified by spam filters.

Unsubscribe/Forward buttons are also automatically inserted into email to avoid disturbing the customer in the case they do not want to receive email. The emails marked as spam email will be removed from the contact list automatically to reduce the risk of being blocked or putting on backlist. The purpose of this job is to maximize the successful sending rate into inbox as much as possible.

With high-quality human resources and many years of experience in fields of online marketing solutions, VinaHost will provide you with the effective, saving email marketing software and the best support service!

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V. Register email marketing trial plan at VinaHost

As the professional Vietnam email provider, VinaHost have the pricing strategy that is providing customer with the lowest cost for best service. Therefore, pricing is so flexible and meet the needs for any users. If you find that our present email marketing plan does not meet your needs, let us know so that we can improve it in upcoming versions.

For more information about email marketing software, please contact VinaHost directly via hotline 1900 6046, ticket or email support@vinahost.vn.